Providence Heart Institute
Welcome to Basecamp
Providence Heart Institute reached out to our team in the midst of a major renovation and rebranding to strategize the best use of their new 4K video wall. Their challenge: inspire and empower recovering patients to get active and healthy again. To accomplish this, we first needed to better understand the heart patient experience. So, we decided to get to know a heart disease survivor. By that, we mean we created an entire mini-documentary as part of our research process!
With our research complete, we were able to develop a content strategy for recovering heart patients with confidence. We doubled down on the themes of hope, connection and inspiration. Our video campaign featured diverse patient stories, meditative zen videos highlighting Pacific Northwest activities, heart-healthy recipe videos, and a powerful welcome video to their new facility: Basecamp. Patients are now greeted with a rejuvenating dose of inspiration as they wait for their next appointment. They are reminded that they’re not alone and that life has an abundance of opportunity ahead.
Digital Signage Development
Digital Signage Design