Providence Heart Institute reached out to our team in the midst of a major renovation and rebranding to strategize the best use of their new 4K video wall. Their challenge: inspire and empower recovering patients to get active and healthy again.

We developed a content strategy and campaign that doubled down on themes of hope, connection and inspiration. Our video campaign featured diverse patient stories, meditative zen videos highlighting Pacific Northwest activities, heart-healthy recipe videos, and a powerful welcome video to their new facility: Basecamp. Patients are now greeted with a rejuvenating dose of inspiration as they wait for their next appointment. They are reminded that they’re not alone and that life has an abundance of opportunity ahead.