Revitalizing Patient Care
Providence Heart Institute, a leader in cardiac care, embarked on an ambitious renovation and rebranding of their facility. Central to this transformation was the integration of a 4K video wall, aimed at inspiring and empowering patients during their recovery process.
Challenge
Providence Heart Institute required innovative content for their 4K video wall to engage patients and aid in their recovery journey.
- Develop engaging content to inspire and motivate recovering patients
- Create diverse patient stories emphasizing resilience and hope
- Improve recovery outcomes for Basecamp patients
Creating a Healing Digital Environment
Addressing the need for impactful patient engagement, we diverged from the initial proposal of a game-console-based exercise program, which we felt lacked the necessary appeal in a lobby setting. Instead, we focused on developing a video content strategy that resonated with themes of hope, connection, and inspiration.
This included crafting patient stories that celebrated recovery and resilience, serene zen videos showcasing the Pacific Northwest’s natural beauty, and practical heart-healthy recipe videos. Our approach prioritized empathy and understanding of patients’ needs, aiming to create content that was not only visually appealing but also emotionally supportive and informative.
Sample Videos
Patient Stories
Zen Experiences
Heart-Healthy Recipes
A Visual Symphony of Wellness
The final solution was a series of videos that transformed the institute’s 4K video wall into a source of inspiration and empowerment. The patient stories provided a sense of community and hope, the zen experiences offered peaceful visual escapes promoting well-being, and the recipe videos encouraged positive lifestyle changes. Each element of this video campaign was carefully designed to engage patients, providing a rejuvenating and supportive experience as they awaited their appointments at Basecamp.
Results
The new video content significantly enhances the patient experience at Providence Heart Institute. The diverse stories and serene visuals on the 4K video wall offer patients a source of comfort and inspiration, contributing positively to their recovery process. This innovative approach to patient engagement through tailored digital content not only supports their physical healing but also nurtures their emotional well-being, reaffirming the institute's commitment to comprehensive and compassionate patient care.
Brand
User Research
Content Strategy
Campaign Strategy
Brand Alignment
Brand Messaging
Visual Identity
Digital
Digital Signage Development
Digital Signage Design
Motion Graphics
Content
Script Writing
Storyboarding
Film-Production
Post-Production
Audio Engineering
