Welcome to
In 2017, Providence Heart Institute opened Basecamp, a facility built around an innovative and holistic approach to cardiovascular care. The centerpiece for the building’s lobby was a large 4k video screen. Our team was given the challenge of using this space to inspire and empower recovering patients to get active and healthy again.
The Basecamp team wanted patients to Thrive, Not Survive, and the solution that we developed supports that mission.
Our
Approach
Inspire patients and supporters
Provide a relaxing atmosphere
Educate patients on getting healthy again
Launch Video
We produced a powerful new welcome video for the brand and the facility.
Patient Stories
Getting active again after a traumatic experience is more than knowing what to do, it’s believing that you can. Sharing stories of heart disease survivors inspires patients to thrive again.
Heart Healthy Recipes
We crafted a series of recipe videos to help support patients create easy, heart-healthy meals.
The
Results
Patients are now greeted with a rejuvenating dose of inspiration as they wait for their next appointment. They are reminded that they’re not alone and that life has an abundance of opportunity ahead.
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Nina Byrd
Basecamp Patient
Brand
User Research
Content Strategy
Campaign Strategy
Brand Alignment
Brand Messaging
Visual Identity
Digital
Digital Signage Development
Digital Signage Design
Motion Graphics
Content
Script Writing
Storyboarding
Film-Production
Post-Production
Audio Engineering