A Digital Evolution
Oregon Health & Science University (OHSU), a leader in healthcare and research, launched OHSU NOW—a digital platform designed to streamline internal staff communication. To ensure a smooth rollout and drive early adoption, OHSU sought Serenity’s expertise in campaign strategy and content creation.
Challenge
OHSU needed to promote the launch of OHSU NOW to its workforce, which included researchers, doctors, faculty, and students. The goal was to exceed adoption targets for the new communication platform and ensure a seamless transition across the organization. The key challenges included:
- Raise awareness of the platform’s benefits and features across the OHSU community
- Encourage adoption of the OHSU NOW mobile app among staff
- Facilitate a smooth transition, ensuring that the platform was embraced by all employees
Strategic Campaign Execution
Serenity partnered with OHSU’s Communications department to develop a multi-channel campaign focused on raising awareness and driving adoption of OHSU NOW. We designed engaging motion graphics for campus digital signage, posters, and digital assets that highlighted the app’s key benefits. The campaign’s strategic messaging effectively showcased how OHSU NOW would enhance communication across the institution’s vast network.
Campaign in Action
The OHSU NOW campaign came to life across the campus through a series of impactful digital signage displays and posters. Healthcare staff and faculty engaged with the campaign’s materials as they encountered them in high-traffic areas, from digital screens to strategically placed posters. This widespread presence reinforced the importance of the new platform and contributed to the high levels of early adoption.
Results
The OHSU NOW Adoption Campaign exceeded expectations, with mobile app adoption surpassing the goal by 48%. Serenity’s creative approach played a key role in driving early engagement and ensuring that OHSU staff embraced this new digital communication platform, laying the foundation for its ongoing success.
Brand
Content Strategy
Brand Development
Brand Messaging
Visual Identity
Digital
Web Design
Print Design
Content
Motion Graphics
Video Production
Post-Production
