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OHSU KCRB Video Wall

Showcasing Science and Innovation

The Oregon Health & Science University’s (OHSU) Knight Cancer Research Building (KCRB) was established in 2018 to foster collaboration among scientists and researchers working on innovative cancer solutions. With a $500 million donation from Nike co-founder Phil Knight and his wife, Penny, the state-of-the-art facility aimed to accelerate cancer research and improve patient outcomes.

The Challenge: Utilizing a Large Video Wall for Cancer Research

One of the central features of KCRB’s design was a 52-foot Planar video wall, prominently visible from the exterior. The Knight Cancer Research Institute sought to maximize the impact of this video wall, showcasing science and the collaborative spirit of the facility.

OHSU KCRB Video Wall

Our Approach: Blend Science, Architecture and Brand

To effectively display the scientific process, we studied cancer research methods, architectural design, and the building’s intent. We were particularly drawn to advanced microscopy and the facility’s geometric design elements. Our goal was to balance science, architecture, and branding in our visual concepts.

The Solution: A Video Wall Celebrating Scientific Research

We determined that the size and positioning of the OHSU KCRB Video Wall made it ideal for functioning as a digital billboard, reaching visitors and passersby alike. Our communication strategy focused on three key pillars:

  1. Mission – Broadcast the goal: To End Cancer as We Know It
  2. Research – Showcase the state-of-the-art work being conducted
  3. People – Honor the scientists and researchers behind the progress

In addition to these pillars, we created templates for special messages throughout the year and interstitial video content highlighting the building’s stunning interior.


Content Strategy

Brand Alignment

Visual Identity


Digital Signage Development

Digital Signage Design

Motion Design


Film Production