Knight Cancer Institute
Science on Display
The revolutionary Knight Cancer Research Building on Portland’s Southwest Waterfront was designed to create a culture of collaboration. It’s objective: end cancer as we know it.
The southwest corner of the building features a stunning 52-foot Planar video wall that covers two adjacent walls, viewable by the public both inside and out. Our challenge was to develop a strategy for maximizing the impact of the enormous video wall.
We determined the best use of the video wall would be to increase awareness in the general public of KCRB’s mission to end cancer as we know it. We produced three core brand videos each supporting an aspect of KCRB: the mission, scientific research, and collaboration. Additionally we produced interstitial content and a system of content templates for future communications.
Brand
Content Strategy
Brand Alignment
Visual Identity
Digital
Digital Signage Development
Digital Signage Design
Motion Design
Content
Film Production
Post-Production