Empowering Art and Education in Oregon
The James F. and Marion L. Miller Foundation, committed to enriching Oregon's arts and education sectors, funds nonprofits statewide. They envision communities where arts flourish and educational opportunities are equally accessible to all children.
Challenge
The Miller Foundation’s grant process was hindered by a website that had lost coherence over time. The structure made it difficult for users to understand eligibility criteria and navigate the application process seamlessly, resulting in an excessive need for assistance from foundation staff.
- Streamline the grant application process for ease of understanding
- Optimize website flow to enhance self-guidance
- Represent their brand vibrantly and effectively online
- Develop an accessible database of their grant history
User-Centric Focus
Our process began with developing personas and mapping user journeys, focusing on the diverse needs of grant seekers.
This groundwork led to a reimagined website experience, where simplicity in language and a logical flow are paramount.
We transitioned from complex terminologies to user-friendly content, ensuring the grant application process was intuitive and engaging.
The project also included the development of a brand-new resource: a searchable database of the Foundation’s grant history.
A Vibrant & Navigable Funding Hub
This transformation has led to improved user comprehension and autonomy in navigating the grant application journey. The redesigned website also mirrors the vibrancy of the Miller Foundation mission. It’s not only an aesthetic upgrade but a functional evolution.
Results
Post-redesign, the Miller Foundation website has seen an increase in user comprehension and independent navigation. The new site effectively demystifies the grant application process, empowering applicants with the knowledge and resources they need.
— a Miller Foundation attorney
Brand
Content Strategy
Brand Messaging
Visual Identity
Digital
UX Development
UX Design
Web Design
Web Development
Content
Copywriting
Copy Editing
Photo Curation
