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 M.J. Murdock Charitable Trust Website

Reimagining the User Experience

The M.J. Murdock Charitable Trust is one of the largest organizations of its kind in the U.S., they have funded over $1B in grants to nonprofits across the Pacific Northwest in their 44-year history. The Trust is also a thought leader in the philanthropic community, providing a wide a variety of development resources to nonprofits.

The Trust’s website is one of the primary channels for that content, but it suffered from an important problem: Users couldn’t effectively find the resources and information they were looking for.



Improve the user experience

Solidify the Trust’s brand voice

Serve up a wide variety of fresh content

UX Process

Site Map

It was necessary to map out the ~400 page site before moving forward with changes to its structure and flow, then to model such changes using revised site maps.

User Journey

Visitors arrive at the Trust’s site with very different goals. We developed usage scenarios for the primary user types to ensure success for everyone.

Wireframe + Prototype

Finally, simplistic layouts were created in order to test user experience (UX), prune excess content, and ensure that all critical user needs were met.

Serenity Studios has an eye not only for beautiful design, but intuitive navigation, and their team helped us think through how we could improve our website experience for our users by getting them to where they need to be, faster and more efficiently. The result is a website that is streamlined, easy to digest, and gets our grantees to the information they need in fewer clicks.
Camille Cotton
Camille Cotton
Grants & Communication Associate, M.J. Murdock Charitable Trust

Fresh and valuable content served up for new and returning users

We performed an audit of the vast collection of pages, documents, articles, videos, then adjusted the design to separate dynamic from evergreen content.

Faster Grants Data

We developed a much-improved Grants Awarded Database that is faster, more detailed, and more useful.



A streamlined user experience for grantees and nonprofits

The Trust’s Mission and Offerings solidified on the home page

An active and engaging site where users return for fresh content and resources

Over nine years in strategic communications I’ve been exposed to a number of agency partnerships. Without question, the team at Serenity Studios represents the Gold Standard of service.
Colby Reade
Colby Reade
Director of Communications, M.J. Murdock Charitable Trust


Content Strategy

Brand Development

Brand Messaging

Visual Identity


User Interface/Experience Design

Web Design

Web Development

Information Architecture

Website Optimization



Asset Curation