OHSU KCRB Video Wall
Showcasing Science and Innovation
The Oregon Health & Science University’s (OHSU) Knight Cancer Research Building (KCRB) was established in 2018 to foster collaboration among scientists and researchers working on innovative cancer solutions. With a $500 million donation from Nike co-founder Phil Knight and his wife, Penny, the state-of-the-art facility aimed to accelerate cancer research and improve patient outcomes.
The Challenge: Utilizing a Large Video Wall for Cancer Research
One of the central features of KCRB’s design was a 52-foot Planar video wall, prominently visible from the exterior. The Knight Cancer Research Institute sought to maximize the impact of this video wall, showcasing science and the collaborative spirit of the facility.
Our Approach: Blend Science, Architecture and Brand
To effectively display the scientific process, we studied cancer research methods, architectural design, and the building’s intent. We were particularly drawn to advanced microscopy and the facility’s geometric design elements. Our goal was to balance science, architecture, and branding in our visual concepts.
The Solution: A Video Wall Celebrating Scientific Research
We determined that the size and positioning of the OHSU KCRB Video Wall made it ideal for functioning as a digital billboard, reaching visitors and passersby alike. Our communication strategy focused on three key pillars:
- Mission – Broadcast the goal: To End Cancer as We Know It
- Research – Showcase the state-of-the-art work being conducted
- People – Honor the scientists and researchers behind the progress
In addition to these pillars, we created templates for special messages throughout the year and interstitial video content highlighting the building’s stunning interior.
Brand
Content Strategy
Brand Alignment
Visual Identity
Digital
Digital Signage Development
Digital Signage Design
Motion Design
Content
Film Production
Post-Production