With our research complete, we were able to develop a content strategy for recovering heart patients with confidence. We doubled down on the themes of hope, connection and inspiration. Our video campaign featured diverse patient stories, meditative zen videos highlighting Pacific Northwest activities, heart-healthy recipe videos, and a powerful welcome video to their new facility: Basecamp. Patients are now greeted with a rejuvenating dose of inspiration as they wait for their next appointment. They are reminded that they’re not alone and that life has an abundance of opportunity ahead.