The revolutionary new $190M Knight Cancer Research Building on Portland’s Southwest Waterfront was designed to create a culture of collaboration. It’s objective: end cancer as we know it.
The southwest corner of the building features a stunning 52-foot Planar video wall that covers two adjacent walls, viewable by the public both inside and outside. Our challenge was to develop a strategy for maximizing the impact of the enormous video wall.
We determined the best use of the video wall would be to increase awareness in the general public of KCRB’s mission to end cancer as we know it. We produced three core brand videos: mission, science, people. Each supporting an aspect of KCRB: the mission, scientific research, and collaboration. Additionally, we produced interstitial content and a system of content templates for future communications.