When San Francisco startup, Elevate Security approached us, they were getting ready to launch their new product, Hacker’s Mind. The tool is designed to help leaders in corporate security keep their companies secure by increasing awareness in their #1 asset: their employees.
We produced two videos for this product launch. The first (above) was designed for the Elevate Security website to provide an overview of what Hacker’s Mind is, how it works, and why it matters. The second video was designed to be fun and to generate buzz and awareness of the product and it’s fresh approach in the industry.
After the success of Hacker’s Mind, Elevate prepared to launch their next product, Snapshot. The tool helps security teams and executives measure their security posture and improve employee behavior over time.
For this product launch we produced a video that helps their audience understand the benefits of Snapshot, and how it can help create lasting behavior change within their organization.