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We don’t know it all, and there is much to know. We create our best work by staying curious. The more we understand, the better the result.
To understand the whole, we must consider all the pieces. Everything connects when you find the points of intersection. Our job is to find the connections that bring a project together.
There is no one right way, but there is always a way. When presented with challenges we adapt and flex to continue moving forward.
We are human beings creating and designing for human beings. We seek to know our audience. We consider psychology, equity, and accessibility in design, to name a few.
We see things for not just what they are, but what they could be. It’s important to be grounded in the now, but we need to look into the future when making decisions.